We developed hypotheses and prototypes and tested them with the target audience. During testing, we discovered that developers find it more profitable to sell apartments with completed renovations rather than rough finishes. Based on this insight, we decided to create a tool for managing renovations in new developments, benefiting both developers and their clients.
Hypotheses and prototypes
Based on the collected data, we created a user journey map and described user stories using the Jobs to be Done framework. This helped us gain a deeper understanding of our users' needs and design a product that adds value.
Creating user journey maps and user stories
We conducted problem interviews with people undergoing renovations to uncover typical issues: unreliable workers, extended timelines, and communication challenges. Additionally, we talked with construction companies to understand how they organize and supervise their projects.
Problem interviews and discussions with construction companies
Our first step was to analyze competitors such as Profi.ru, Ruki, Stroiportal, and others. We identified common UX patterns and features we wanted to implement in our product.
We received a proposal to develop an IT solution to assist with managing renovations. It was an exciting yet challenging project that required thorough analysis and extensive research.
How we created a startup that simplifies renovation management
We created an application that helps developers manage renovations in new buildings step by step, while allowing apartment owners to monitor the progress. We prepared a presentation and supplementary materials for meetings with potential buyers.
Development and presentation
During the analysis process, we shifted our focus from the apartment owners to construction companies. We reviewed the functionality of the application and the user journey map and prepared the first version of the app for presentation to potential customers.
Reevaluating functionality and focus