Telegram занимает 8 место
в мире среди всех соц.сетей на 2023 год
Telegram ranks 8th among all social media networks in the world for 2023.
What makes chatbots so promising?
Messengers are now very popular.
For example, the audience of Telegram reaches 800 million monthly active users.
If we consider chatbots in general, they can significantly reduce development costs. Instead of creating a design from scratch, the interface of the chosen messaging platform can be used. This saves time and money. Additionally, since the messaging app is already installed on a user's device, marketing expenses can be educed. The bot can be activated with a simple command, eliminating the need for users to download another app or receive notifications to regain attention. With a direct and convenient access method, users are more likely to engage with the bot.
How can businesses benefit from using chatbots?
Chatbots can be used for a variety of scenarios on websites, such as ordering services, browsing a catalog, contacting customer support, receiving reminders, and more. It is a great tool for sending requests to neural networks, such as the popular ChatGPT.
Limitations in development
There are some limitations related to the platform - we can only use those interface elements that are built into the messenger. So far, there are not many of them: text, images, and buttons. These elements should follow the linear logic of the chat and be placed in order. Unlike on a website, where you can place an element anywhere on the screen, in the messenger you have to follow a specific order.
However, it seems that these restrictions are temporary. For example, the "Internet in the messenger" feature from WeChat in China shows that it is possible to provide more options in the future.
And what's the next step?
It seems that chatbots have become ubiquitous, and it might be too late for some to join the bandwagon, but we believe the opposite to be true. The fact is that the next stage of development is voice control, which isмessentially no different from a chatbot, but with theмadded function of audio input and output. This is a relatively simple addition if you already have a chatbot in place.
March 20, 2024 — 5 minutes of reading
There is a wide range of pre-built solutions available for creating bots, including no-code tools, where anyone with no programming experience can create a basic chatbot. We also utilize these services for typical or smaller projects in our work to expedite the launch of products to the market. However, we are aware of their limitations. They are not suitable for handling heavy loads and do not store data reliably. Additionally, they can be difficult to customize if specific conditions need to be set.
WeChat has eliminated the need for sellers to maintain their own websites, as all goods and services are now available within the app. This has led to users spending more time shopping, which affects the growth and cost of the company. As a result, other messaging apps are trying to copy some of the main features of WeChat in order to compete with it.
Now is the time to launch more services and improve existing ones so that your customers have everything they need at hand.
To overcome these limitations, we need to carefully study user scenarios and constantly clarify the wording so that users can reach their goals.